Support new tariffs and flexibility
Help customers understand and act on complex tariffs and energy setups with clear insights that turn flexibility into real value.
Too complex to care?
New tariffs and energy setups are harder to understand than ever. Dynamic pricing, solar, EVs, and peak charges introduce complexity most customers are not equipped to manage. Without clear guidance, these options feel confusing and risky. As a result, customers ignore them or make poor decisions that reduce value.
Just make it easy
Clarity is what turns complexity into opportunity. When customers can see when energy is cheap or expensive, understand how their setup performs, and know what actions to take, tariffs and flexibility become easier to navigate. Simple insights and timely prompts help customers make better decisions without needing deep expertise.
Turn complexity into value
When customers understand how to respond to tariffs and optimise their energy use, they start to see real benefits. Shifting usage, improving self-consumption, or adjusting behaviour becomes part of everyday life. This creates a more valuable experience where complexity works in the customer’s favour, not against them.
Supporting New Tariffs, Unlocking Flexibility
Energy is becoming more dynamic, but for most customers, it is also becoming more confusing. Time-of-use tariffs, peak pricing, solar production, and flexible devices introduce new opportunities, but also new complexity. Without clear guidance, customers struggle to understand what is happening and how to respond.
Supporting these changes starts with making them understandable. When customers can clearly see price signals, understand how their usage aligns with tariffs, and recognise where value can be gained, they are more likely to engage. Complexity becomes something they can navigate, rather than something they avoid.
From Confused to in Control
At its core, this use case is about helping customers act on new possibilities. By translating tariffs and flexibility into simple insights, utilities can guide behaviour without requiring deep knowledge. Timely prompts, clear visualisations, and personalised recommendations make it easier to shift usage and optimise energy decisions.
As understanding grows, so does participation. Customers begin to adapt their behaviour, unlock savings, and engage more actively with their energy setup. This creates a stronger relationship where new tariffs and flexibility are not barriers, but drivers of value..