Tariff suitability and revenue uplift
Match customers to the right tariff based on real usage to improve value, increase conversion, and drive revenue growth.
Matching tariffs to the real world
Many customers are on tariffs that don’t reflect how they actually use energy. Without clear insight into consumption patterns, it is difficult to know whether a different tariff would lead to better outcomes. This creates a gap where customers may overpay, under-optimise, or fail to see the value in switching.
Improving tariff suitability starts with understanding real behaviour. By analysing usage data and identifying patterns, utilities can highlight where a customer’s current tariff no longer fits their needs. This enables more accurate and relevant recommendations based on how energy is actually used.
No more mismatch. Just opportunity
At its core, this use case is about turning insight into better decisions. When customers are guided towards tariffs that align with their consumption, they experience clearer benefits and more predictable outcomes. This builds confidence and makes tariff changes feel worthwhile rather than uncertain.
As alignment improves, so does performance. Customers are more likely to switch when the value is clear, leading to higher conversion rates and increased revenue. Utilities can move away from generic offers and instead deliver targeted, data-driven recommendations that create value for both sides.